Most B2B brands can’t see who’s ready to buy.
They send campaigns to static segments — grouped by demographics, job titles, or customer status — hoping something sticks.
In DTC marketing, that might work. But B2B buyers don’t shop for fun. They buy when they need something.
Which means most of your list isn’t “inactive” — they’re just not in the market right now.
The key is knowing who is in the market right now.
Our smarter segmentation system identifies buyers actively showing purchase behavior. And the star of that system is a small segment we call the Inside Buying Window.
It’s a dynamic segment, with people moving in and out of it daily as their buying activity changes.
Each month, we work to grow it by tracking signals like product views, quote requests, and recent engagement.
Every new contact who enters that window represents a fresh opportunity — a buyer signaling that they are already in motion.
For one client, we uncovered 86 new high-intent buyers in just 18 days.
Another client has added an incremental 250+ to the Inside Buying Window over four months.
Why does this matter?
Because pound for pound, this is the most valuable segment in B2B email marketing.
→ The Inside Buying Window converts 4–8× higher than any other group
→ And drives 3–4× more revenue per recipient
When you can see buying intent as it happens, you stop guessing.
You stop sending campaigns that talk at everyone and start sending messages that move the right buyers forward.
That’s how an email list becomes a real sales engine.
