Many distributors think email marketing doesn’t work as a sales channel.
But the problem isn’t the channel — it’s the approach. Most have only ever seen DTC-style marketing:
• heavily designed promos
• endless discounts
• and campaigns that don’t match the B2B buyers journey
We take the opposite path.
No designed promos.
No bloated copy.
Most of our campaigns are less than 75 words.
And they’re written like a real person talking to another.
Instead of prioritizing pretty design, we prioritize sending the right message to the right people at the right time.
In one particular case, we worked with a parts distributor.
We sent a product campaign that contained just 22 words: a greeting, a single sentence with a hyperlink, and a CEO sign-off.
That simple message went out to 2,058 subscribers and generated 10 conversions for $10,611.90 in revenue.
Proof that in B2B, clarity and trust outperform design and discounts.
