Most marketers segment based on demographics or broad intent.
We take a different approach: segmenting by buyer journey.
In just two months of campaigns, our “closest to purchase” segment delivered:
- 0.79% conversion rate
- $2.72 per recipient
For context, broad campaign benchmarks often sit closer to 0.1–0.3% conversion across industries.
By focusing on where buyers are in their journey — not who they are on paper — we’ve proven that smarter segmentation drives more efficient revenue.
What’s next?
We’re working to identify more subscribers who fit this profile and move them into this segment — where the return is highest and repeatable.
